EW20 (End of the World 2020)

March 2020

EW20 (End of the World 2020), is a simulated collection by Gucci, that up-sells safety accessories to prepare consumers during times of crisis. This piece was done in light of the coronavirus in 2020, and was inspired by how supermarkets were wiped out in countries that were infected by the virus. Based on the idea of a hoarder’s mentality, and how extreme and selfish one becomes during times of emergencies, this collection plays on the idea of basic safety accessories becoming a scarcity, only being offered to those who can afford it.