Isabel Tay

Multidisciplinary Visual Artist
Filmmaker & Designer 




























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The Gyu Bar, 2017–2018 


The Gyu Bar is a contemporary Yakiniku dining and bar concept that specializes in premium Wa-Oh Japanese beef from Kumamoto. Set in a modern setting reminiscent of old world elegance, the 35 seater restaurant is the perfect backdrop to create unforgettable conversations and memories for gourmet food lovers and tipple aficionados alike.



The logotype is inspired by the idea that every cow is tracked with cattle ID numbers and nose prints to ensure they have the correct lineage to produce genuine Wagyu beef. The custom type “(和牛)” is designed in a way of a stamp, following the idea that meat sold at The Gyu Bar has been marked with a stamp of approval.