Isabel Tay

Multidisciplinary Visual Artist
Filmmaker & Designer 



























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The Gyu Bar, 2017-2018


The Gyu Bar is a contemporary Yakiniku dining and bar concept that specializes in premium Wa-Oh Japanese beef from Kumamoto. With a focus on the marbling of Wagyu beef, the identity of The Gyu Bar was built around the premium quality and marbling that makes each slice of meat unique. 


The logo is derived from the idea of a “stamp of approval”, as Wagyu Cow Farms do, guaranteeing freshness every time.